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* Through the Whole Business Project online survey, a local restaurant makes public its recycling and composting program. More of those customers that want to support businesses with proper waste management are attracted to this restaurant.
* A local grocery store is connected with preventative health clinic and begins providing preventative medical care to its employees. By doing so, it raises its score on the Whole Business Project assessment. Informed consumers increase their loyalty to this business.
* A regional bank reinvests a substantial portion of its depositors' money into community-centered projects. Making this information public through the Whole Business Project's social networking website helps consumers choose this bank over others.
These are just a few examples of opportunities for businesses, employees and our community to enter into a win-win-win partnership.